A Beautiful Elsewhere


The VR Experience

Fondation Cartier pour l’art contemporain
June 2018

From April 25 to July 29, 2018, the Collection of the Fondation Cartier pour l’art contemporain was presented in Shanghai, at the Power Station of Art (PSA), in an exhibition entitled Fondation Cartier pour l’art contemporain, A Beautiful Elsewhere. Produced in close collaboration with the PSA, a major cultural institution in China, this exhibition allowed the public to discover almost 100 emblematic artworks from the contemporary international arts scene. For this occasion Fondation Cartier’s wanted to create a VR experience of a selection of works of the exhibition not only for expanding the reach of the exhibition to a bigger audience but also as a statement in the contemporary art world. Fondation Cartier is known for having an experimental approach in the art world and pushing the boundaries of what is considered contemporary art and a VR experience is aligned with this principles.

A Beautiful Elsewhere


The VR Experience

Fondation Cartier pour l’art contemporain
June 2018


From April 25 to July 29, 2018, the Collection of the Fondation Cartier pour l’art contemporain was presented in Shanghai, at the Power Station of Art (PSA), in an exhibition entitled Fondation Cartier pour l’art contemporain, A Beautiful Elsewhere. Produced in close collaboration with the PSA, a major cultural institution in China, this exhibition allowed the public to discover almost 100 emblematic artworks from the contemporary international arts scene. For this occasion Fondation Cartier’s wanted to create a VR experience of a selection of works of the exhibition not only for expanding the reach of the exhibition to a bigger audience but also as a statement in the contemporary art world. Fondation Cartier is known for having an experimental approach in the art world and pushing the boundaries of what is considered contemporary art and a VR experience is aligned with this principles.

Credits

VR experience name Fondation Cartier pour l’art contemporain, A beautiful elsewhere VR experience
Creative director and executive producer Arturo Casares
Producers Arturo Casares, Atli Mar, David Desrimais
Curators of the exhibition Hervé Chandès, Fei Dawei, Grazia Quaroni
Production House LR Studio
Place of production Shanghai, PR China
Languages English, French and Chinese
System Vive
Interactive elements video, audio caption, texts, music, ambient sound
Shown at 2 Cartier boutiques in Shanghai and at Fondation Cartier in Paris (since June 8th)
Other outputs mobile and PC executions

Credits

VR experience name
Fondation Cartier pour l’art contemporain, A beautiful elsewhere VR experience
Creative director and executive producer
Arturo Casares
Producers Arturo Casares, Atli Mar, David Desrimais
Curators of the exhibition
Hervé Chandès, Fei Dawei, Grazia Quaroni
Production House
LR Studio
Place of production
Shanghai, PR China
Languages
English, French and Chinese
System
Vive
Interactive elements
video, audio caption, texts, music, ambient sound
Shown at
2 Cartier boutiques in Shanghai and at Fondation Cartier in Paris (since June 8th)
Other outputs
mobile and PC executions

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