From April 25 to July 29, 2018, the Collection of the Fondation Cartier pour l’art contemporain was presented in Shanghai, at the Power Station of Art (PSA), in an exhibition entitled Fondation Cartier pour l’art contemporain, A Beautiful Elsewhere. Produced in close collaboration with the PSA, a major cultural institution in China, this exhibition allowed the public to discover almost 100 emblematic artworks from the contemporary international arts scene. For this occasion Fondation Cartier’s wanted to create a VR experience of a selection of works of the exhibition not only for expanding the reach of the exhibition to a bigger audience but also as a statement in the contemporary art world. Fondation Cartier is known for having an experimental approach in the art world and pushing the boundaries of what is considered contemporary art and a VR experience is aligned with this principles.