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Santos AR


AR Experience

Cartier
November 2018

The AR experience took place inside a 200 sqm old oil tank that has been turned into an event space at the West Bund area in Shanghai called The Tank. We designed the whole space so that people felt they were in the air over Paris with a platform 2.4 meters from the ground, a map of Paris that covered the whole floor and a massive 12 meter Eifel tower in the room that not only established the feeling of being in Paris, but also pushed the technological boundaries of AR to a new level with the newly launched Apple occlusion capability.

Santos AR


AR Experience

Cartier
November 2018


The AR experience took place inside a 200 sqm old oil tank that has been turned into an event space at the West Bund area in Shanghai called The Tank. We designed the whole space so that people felt they were in the air over Paris with a platform 2.4 meters from the ground, a map of Paris that covered the whole floor and a massive 12 meter Eifel tower in the room that not only established the feeling of being in Paris, but also pushed the technological boundaries of AR to a new level with the newly launched Apple occlusion capability.

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Credits

Developer LR Studio
Technical Partner Directive Games
Creative director Arturo Casares
Designer Bianca Heinrich
Concept visualization Jason Mo

Credits

Developer
LR Studio
Technical Partner
Directive Games
Creative director
Arturo Casares
Designer
Bianca Heinrich
Concept visualization
Jason Mo

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